Why we're here
PURE Apparel is a community-inspired activewear brand rooted in listening to our customers – thousands of voices have contributed to our products throughout the years. By continuously hearing the wants and needs of our yoga community that include our teachers and students, PURE Apparel keeps growing at the right pace and in the right place. Going forward, we will remain a collective vision with community at the heart of all that we do.

What we do
Each PURE Apparel item is founded on innovative fabrics, functional designs and thoughtful attention to detail that flatter every shape and every movement. And we’ll continue innovating to cultivate new opportunities for self-expression.

With every seam and every fibre, simplicity and comfort remain at the core of every piece. Available online, at all PURE Yoga, selected PURE Fitness locations and distributors worldwide.