PURE Career - Head of PURECAST APP

Lead the E2E development and management of PURECAST, the Group’s digital platform – an online business platform that includes online content (livestreaming and on-demand), online product, e-commerce, social media, digital marketing as well as the offline resources such as production studios and event sites
Formulate strategy and drive PURECAST business development in multiple markets, with a primary focus in China
Manage and lead the China PURECAST team and collaborate with I.T., Marketing, Sales, Operations and Teachers to operate PURECAST
Develop China PURECAST marketing plan, content strategy, product roadmap with the aim to grow brand awareness, generate leads and build up user base
Identify and prioritize individual market needs, evaluate user experience, and review customer journey for new content / product development and existing content / product improvement
Execute and implement content and product strategy to acquire and retain users, including offline dimensions such as studios or experiential events
Manage and create content marketing calendar for multiple channels and with multiple partners